Let your hairstyle speak for itself with the Wella Professionals EIMI Shape Me Hair Gel. The strong-hold formula is designed to keep your locks in place for up to 48 hours.

Enriched with heat-activated technology, the innovate gel features memorising polymer complex, believed to help the hair hold its shape. The gel is the perfect companion for blow-drying, helping to enhance volume and definition for a long-lasting, sleek hairstyle.